The Ears

At about the age of 12 Bella first started to realise she had some kind of problem but avoided it for fear of being judged. Instead she was content to be seen as a "loveable idiot". Later in life it was confirmed as hearing tests revealed she had only 42% of normal hearing. She didn’t have a brain tumor, she wasn’t crazy, not even an alien. "Oh no! My cover is blown! Now I will have to tell all my friends the truth!" At least people would now had a plausible explanation for her 'out there' behaviour.

It was an interesting experience seeing their reactions. Responses like “oh that’s why you used to say all those weird things” or, "oh that's why you didn't hear the telephone, the doorbell, the kettle..."
Last year the world changed. With the kind assistance and support of the people close to her she finally plucked up the courage, and did something about her problem. Bella was fitted with hearing aids.

Now that Bella's hearing had been addressed what was she going to do with Bellalala, the 'alter personality' she adopted to cover up her disability? Could she find a use for Bellalala now that she could converse normally and wasn't reliant on quick, witty responses?
Being a career girl in advertising, marketing and communications the answer came in a flash.
Make Bellalala a brand! Gain recognition for her unique talents and use this to help others. As a result this has inspired a personal journey - to pursue her love of singing, her love of communicating, and shout to the world the benefits of modern hearing aid technology.

Add to this Bella’s marketing passion, her creative passion, her life coaching and business acumen and you have Bella + Bellalala; an extraordinary and powerful marketing opportunity for the hearing aid industry.

Hearing loss is the most common disability in the world. It doesn’t matter what age a person is, the stigma attached to wearing hearing aids makes most preferring to adapt to living a life that accepts 'being encumbered with a hearing problem'. "Well. It shouldn’t have to be that way anymore. Hearing Aid Awareness ‘of a better life’ is so important. People shouldn't be motivated by the stigma as I was. It's time for the world to change."

Bella continues her research into the Hearing Aid market and is understanding of its complexities. Her experience with leading edge technology in the media industry gives her a comparable insight. Her corporate experience provides her with the skills to implement a marketing strategy of enormous potential offering a unique brand experience.

Bellalala's positioning as a brand is perfectly suited to the Hearing Aid Industry as it communicates a powerful message to the target audience. “If you’ve got your ears anything is possible and I’m here to prove it!”
So the girl often referred to as Bellalala, has new ears. Now there's nothing that can stop this 'Bionic Bella'.